Video: The top trends in user acquisition

Increased budgets and a focus on video

Video: The top trends in user acquisition

At Pocket Gamer Connects San Francisco 2015, Bryan Buskas, Senior VP of Sales - Performance Advertising at AdColony, gave a talk on the top ten trends in user acquisition seen in the top one hundred developers on the App Store.

The first major trend was that, of the companies surveyed, "almost three quarters say they are increasing their user acquistion budgets," as the advertising business continues to grow.

Ads without sound

Video advertising in particular is becoming popular with developers, with 98% reporting that it has been very effective for user acquisition, while only 28% said the same about display ads.

And when it comes to in-feed ads, Buskas recommend that developers ask themselves "how do I drive a download without sound?", as most apps mute in-feed ads by default.

You can see all our videos from Pocket Gamer Connects San Francisco 2015 in this YouTube Playlist.


Ric is the Editor of, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.