News

Video: Industry experts discuss the high quality high spend dilemma of UA

Video: Industry experts discuss the high quality high spend dilemma of UA

At Pocket Gamer Connects San Francisco 2015, George Osborn sat down with some mobile marketing professionals to discuss the problems within the world of user acquisition.

He was joined by

Monitor your LTV

Hickey said that it is becoming increasingly harder to acquire high-quality users without spending too much, "as finding the value for money is increasingly difficult because the competition is coming together."

Birnbryer, meanwhile, spoke about how "you should be really closely monitoring your LTV", as it is an aspect of UA that developers often ignore despite it being important in the long run.

You can see all our videos from Pocket Gamer Connects San Francisco 2015 in this YouTube Playlist.


Editor

Ric is the Editor of PocketGamer.biz, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies