At Pocket Gamer Connects San Francisco 2015, George Osborn sat down with some mobile marketing professionals to discuss the problems within the world of user acquisition.
He was joined by
- Philip Hickey, VP Marketing at Seriously;
- Omri Halamish, VP Business Development at ironSource;
- Andrew Birnbryer, VP of Advertising & UA at AppLift; and
- John Ruhlen, Associate Director of Business Development at PubNative.
Monitor your LTV
Hickey said that it is becoming increasingly harder to acquire high-quality users without spending too much, "as finding the value for money is increasingly difficult because the competition is coming together."
Birnbryer, meanwhile, spoke about how "you should be really closely monitoring your LTV", as it is an aspect of UA that developers often ignore despite it being important in the long run.
You can see all our videos from Pocket Gamer Connects San Francisco 2015 in this YouTube Playlist.