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The Indie Appocalypse is coming... to PG Connects London 2016

And indie developers should welcome it

The Indie Appocalypse is coming... to PG Connects London 2016

It's time to unveil another of Pocket Gamer Connects London 2016's tracks.

The rather dramatically titled Indie Appocalypse takes place on Day 2 of the 18th-19th January conference and, given its name, it pulls few punches.

The reality is the mobile gaming landscape often seems a harsh and unforgiving place for developers having to battle against the twin threats of deep pocketed-super developers like Machine Zone, GungHo, King, and Supercell, and consumers happy to give you their brains… but who are less keen on opening their wallets.

So this track will brief you on the situation and arm you with strategies, tools, and techniques needed to survive and thrive against the odds.

And then in typical 'happy ending' style it'll explain why indies may in fact be best placed to deliver the antidote to the real threat of consumer apathy.

There's more…

PG Connects regulars will know that's just the start when it comes to indie developer-focused content at our event.

Our I Love Indie Showcase provides an area for delegates to check out the latest technology, software, and inspiring indie creations.

The eve rpopular Very Big Indie Pitch (got a game? submit it here) speed dating-style competition returns in new & improved form, with a two-day format and an additional dedicated VR Indie Pitch enabling virtual reality game developers to compete on an even keel in front of a panel of expert media and industry judges.



Then there are a host of fringe events and support services - from our after-show party to a dedicated meeting system - designed to ease you into some of the best networking you'll do all year.

We could go on. And we will, but will do so in bullet point form.

PGC London 2016 at-a-glance…

  • 120+ leading speakers
  • 7 core tracks:
    • Indie Appocalypse - The strategies, tools, and techniques needed to survive and thrive against the odds and explore why indies may be best placed to deliver the antidote to the real threat of consumer apathy.
    • Best of British - We celebrate the best of the UK game makers with success stories from around the country, explore the advantages of making games in Britain, and look ahead to the future of the industry.
    • Global Games Publishing: East Meets West - We investigate the power of brands, discuss the emergence of eSports, and explore the established and emerging markets in Asia and beyond to identify the where you should be focusing next.
    • Monetise, Retain, Acquire - The funnel has been turned on its head in recent years meaning it's now vital that you establish a model to keep the player returning and spending before splashing UA dollars.
    • Future Visions: AR & VR - Right now, VR is the new black for the games scene. Behind the hype, though, what is the real size of the opportunity for developers, which platforms should you back and could AR be even bigger?
    • Mobile Games University - A brand new track dedicated to providing more hands-on advice and practical workshops in the art of making and marketing your mobile games.
    • Show Me The Money - As competition intensifies and games as a service require ever more investment, funding becomes an increasingly crucial part of every plan. But which options make sense for you, how do prepare yourself, and what are the pitfalls to avoid?
  • 100+ sessions
  • The new & improved Very Big Indie Pitch (now including VR-only day)
  • I Love Indie Showcase area
  • Extra mini-tracks: Superstar Sessions + PechaKucha
  • Workshops
  • Exclusive Speakers & VIP Reception
  • Dedicated match-making meeting system
  • PG Global Mobile Games Party
  • Endless ways to network!

Want to join us? Wise choice: Mid Term tickets are now available.

 

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With three boys under the age of 12, former Edge editor Joao has given up his dream of making it to F1 and instead spends his weekends transforming his living room floor into a venue for hosting increasingly complex Scalextric tracks. When in work mode, he looks after the production (aka the behind-the-scenes magic) of Steel Media's series of conferences.

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