At Pocket Gamer Connects San Francisco 2015, Jay Baage, Executive Director of Ayzenberg Group, gave on talk on social media's role in advertising.
According to Baage, "social today is really a starting point" for advertising, since discovery on the app stores has been made harder thanks to the amount of competition out there.
Personas and engagement
He recommended building a brand persona instead of simply a brand, saying "you need to make it more human" in order to better engage potential users.
You can use social media channels to engage users with lists, quizzes, even branded videos – "these things really work", claimed Baage.
You can see all our videos from Pocket Gamer Connects San Francisco 2015 in this YouTube Playlist.