As part of Pocket Gamer Connects San Francisco 2015, George Osborn led a panel of industry experts on monetisation in mobile games.
He was joined by:
- Jon Walsh, CEO, Fuse Powered
- Carlo Delallana, Producer & Game Designer - Mobile Games, Wargaming.net
- Ric Neil, Director, Bee7
- Julia Martin, Senior Manager, Platforms, Twitter, and
- Peter Heinrich, Developer Evangelist, Amazon
Martin echoed comments made earlier in the conference, saying that in order to make the most revenue, "it's about finding the right balance between user experience and monetisation".
Walsh spoke about determining what market you should be aiming, saying that you should have a target in mind, study your data, and ask "can I get the players to this value?"
You can see all our videos from Pocket Gamer Connects San Francisco 2015 in this YouTube Playlist.