Video: FabZat on the rise of phygital games

Blurring the lines between physical and digital

Video: FabZat on the rise of phygital games

At Pocket Gamer Connects San Francisco 2015, Florent Pitoun, Co-Founder and CEO, FabZat, gave a talk about phygital gaming, the cross between physical and digital games.

"Things are beginning again", he said, pointing to cyclical trends such as Instagram's use of filters, and the return of the Polaroid camera.

Parents love it

Pitoun went on to discuss the success of phygital games, such as Skylanders and Disney Infinity, saying that "parents are spending $131 on these games".

Because of this, "this is a marketing that is evaluated for 2018 at $10 billion", said Pitoun, which he says will account for 10% of the games market overall.

You can see all our videos from Pocket Gamer Connects San Francisco 2015 in this YouTube Playlist.


Ric is the Editor of, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.


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