Ryan Baird, Director of Business Development at Cashplay, gave a talk at Pocket Gamer Connects San Francisco 2015 about the rise of cash tournaments in mobile games.
Baird was quick to mark the differences between gambling and the skill-based games that use cash tournaments, with gambling being focused on chance while skill-based games are purely down to player ability.
Increase in revenue and retention
Cash tournaments make money from entry fees, but Baird also says that "we see increases to in-app purchases" because more expensive items are featured, to entice users looking for an advantage over the competition.
He also said that "we see about one or two percent increase in retention", which isn't a particularly large percentage, but there are some cases where the retention increase is 5%.
You can see all our videos from Pocket Gamer Connects San Francisco 2015 in this YouTube Playlist.