Are ads the way to monetise on Apple TV?

Tactile Labs is experimenting

Are ads the way to monetise on Apple TV?

Given the dismal news about direct monetisation on Apple TV, maybe ads are the answer?

That's something that UK studio Tactile Labs is investigating with its Best photos of the day app on Apple TV.

One of the first apps approved using the AppLovin SDK, it's running full-screen video ads (the only available format).

Early days

Tactile Labs' says that there's not a great deal of ad inventory yet available, and - unlike every other ad opportunity on iOS - the channel isn't being used for user acquisition.

But maybe that's due to the lack of install base and general user activity with apps and games on Apple TV.

Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.