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#PGCLondon 2016 speaker AdColony's Andrew French on why mobile video ads will continue to grow

#PGCLondon 2016 speaker AdColony's Andrew French on why mobile video ads will continue to grow

Pocket Gamer Connects London will kick off 2016 in style on 18-19 January.

Tickets are still available.

So to give you a hint at what you can expect, we're shining the spotlight onto our speakers to provide a deeper look at the personalities who will be taking the stage.

  • Andrew French is the GM of EMEA at Opera-owned video ad network AdColony.

PocketGamer.biz: Tell us about your company's role in the mobile games industry.

Andrew French: AdColony provides the tools to enable developers to drive as much value as possible from their new and existing user bases.

This includes acquiring new users, retaining and driving the value of existing users.

2015 was another hectic year for the industry, what were the highlights or most important developments you saw?

The major one for me was the acquisition of Millennial Media by AOL. This marked the end of mobile 1.0 and a shift towards integrated comms planning and the end of mobile as a standalone channel.

The only mobile survivors will be those with a unique and differentiated value proposition.

PG Connects kicks off 2016, give us a prediction or two of what we can expect to see in the new year.

I expect a continued monumental rise in video.

Yes, I am biased, but this is driven by brands wanting to drive truly consistent messaging across channels with the best and most engaging creative experiences.

The unified launch of Mobile Strike exemplifies the power of video ads for French

The unified launch of Mobile Strike with Arnie across all channels was a great example of that.

Specifically in the performance space those that can capture, digest and action data the most effectively will win with those struggling to make sense of the numbers will wither and die.

Ray has been an enthusiastic gamer since the age of 5 and has seen his work published all over the internet. He is a proud iPhone 4S owner and absolutely adores working for 148apps. He also plays a mean game of Jetpack Joyride.

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