News

#PGCLondon 2016 speaker Quaid Media's Volker Dressel predicts even more TV ad spend in 2016

#PGCLondon 2016 speaker Quaid Media's Volker Dressel predicts even more TV ad spend in 2016

Pocket Gamer Connects London will kick off 2016 in style on 18-19 January.

Tickets are still available.

So to give you a hint at what you can expect, we're shining the spotlight onto our speakers to provide a deeper look at the personalities who will be taking the stage.

  • Volker Dressel is the General Manager of Quaid Media, the app-focused TV advertising specialists headquatered in Berlin who will be talking during the Monetise, Retain and Acquire track on the afternoon of Monday 18 January.

PocketGamer.biz: Tell us about your company's role in the mobile games industry.

Volker Dressel: We’re TV advertising experts with over ten years experience of helping publishers and developers to harness the power of TV to drive downloads and increase brand awareness.

2015 was another hectic year for the industry, what were the highlights or most important developments you saw?

2015 has been a watershed year in terms of mobile game publishers viewing TV advertising as a truly viable mechanism for them to drive brand awareness and acquire new users.

The Super Bowl featured three TV spots at a combined value of over $15 million, so 2016 should exceed that.

PG Connects kicks off 2016, give us a prediction or two of what we can expect to see in the new year.

I think 2016 will see the rise of mobile eSports for mobile with some big players coming from the Far East.

I also think that YouTube and Twitch will become increasingly important for mobile game marketing and we will also see even greater investment in TV advertising for games.


Ray has been an enthusiastic gamer since the age of 5 and has seen his work published all over the internet. He is a proud iPhone 4S owner and absolutely adores working for 148apps. He also plays a mean game of Jetpack Joyride.

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies