Deep linking and mobile engagement platform Branch Metrics has just announced a $35 million Series B funding round.
This brings the company's total funding to $53 million.
New investor Founders Fund led the round.
Another new investor was Madrona Venture Group, with Branch's existing investors - New Enterprise Associates, Pejman Mar Ventures, Cowboy Ventures, Zach Coelius, and Ben Narasin - also participating.
The cash will be used to acceleration industry adoption of the technology as well as working on new products.
With standard CPI costs rising, Branch's approach is to streamline the download experience as well as broadening the marketing mix by including channels such as SMS, email and social campaigns.
Branch also organises what it calls its Mobile Growth community.
Organised into 37 groups, the 10,000-strong community engaged in almost 150 meetups, lunch and learns, hackathons, and workshops in 50 cities in 2015.
The company claims its approach can reduced UA costs by 30% as well as increasing retention.
Overall, the company claims its approach can reduced UA costs by 30% as well as increasing retention.
Ahead of the game
"Branch has become the standard for linking in the mobile ecosystem," said Scott Nolan, partner at Founders Fund.
"For a company that is just over a year old, that is an incredible achievement made possible by superior technology and relentless execution.
"As the clear leader in deep linking, Branch is perfectly positioned to help change the way people discover apps."
As part of Branch's fundraising, Nolan will join the board of directors.