San Francisco-based analytics and marketing automation platform Upsight has acquired Fuse Powered, a mobile supply-side monetization and ad mediation platform, for an undisclosed amount.
Operating under the Upsight brand, the acquisition allows the company to track and optimise both commerce and ad revenue across the entire lifespan of an app.
Fuse Powered is unique in its business as it doesn't offer its own demand sources, therefore remaining neutral in the market.
Covering all bases
“Upsight currently tracks and optimizes $2B of commerce revenue on an annual basis,” said Uplift CEO, Andy Yang. “But, ad revenue has become an increasingly critical component of the mobile ecosystem for publishers to monetize users."
"With Fuse, we now complete the entire revenue picture and can help our customers achieve harmony between the two streams.”
As part of the deal, Fuse Powered's CEO, Jon Walsh, has taken on the role of President of Upsight.
“Fuse has always been focused on making our publishers more money with less hassle," said Walsh.
"We are thrilled to join forces with Upsight to deliver the most comprehensive user lifecycle management platform to the world’s leading mobile businesses and help them maximize user LTV.”