Can the Wisdom of Crowds extend to the Wisdom of a Crowd of Game Developers?
Scientific Revenue certainly thinks so.
It's just launched a developer survey on IAP best practices, through which it hopes to engage with as many mobile developers as possible, combining all their individual answers into one big resultant report that will help the entire industry perform better.
As with all surveys, it will require some of your time, but the single web page of questions shouldn't take up more than 5 minutes.
In return, you get the chance to win a $250 App Store gift card via a raffle and the warm glow in your soul from having helped your fellow developers.
It all started at PGC London 2016
In terms of why Scientific Revenue is attempting the survey, CEO William Grosso says:
"We've been optimizing IAP monetization for established mobile games for the last three years.
One thing we've noticed is that as IAP has became the industry's default revenue model, we've been getting more and more questions about how to use IAPs effectively - especially as desktop and console publishers migrate to mobile games."
More specifically, the idea for this study occurred following the reaction to Ted Verani's talk at Pocket Gamer Connects London 2016.
"After our talk, a lot of developers came up afterward and asked us about best practices for IAP. How successful are weekend and holiday sales? Or IAPs to remove ads? How about different pricing tiers based on individual player or geography?" Grosso says.
"The kind of topics developers quietly discuss among themselves, which are rarely shared in public. Hopefully our report will change that."
The deadline to take the survey is 25 March and you can start right now - here.