Mobile gaming was 80% of consumer app spend in 2015

New report from App Annie and IDC sheds some light

Mobile gaming was 80% of consumer app spend in 2015

App store analytics company App Annie and UK market intelligence firm IDC have released a joint report on global gaming activity in 2015.

The headline news is that over 80% of spending on apps across both the App Store and Google Play came from mobile games, despite a decline in downloads of games on both stores.

Mobile gaming also continued to be the fastest growing market for games, although spending on home consoles was still five times greater than spending on mobile games.

Growing markets

The Asia-Pacific market continued to be the most dominant for spending on mobile games, growing 3.4% on 2014’s combined spend on both App Store and Google Play.

In terms of demographics, the report found that there is an even split of male and female gamers on mobile in the US.

Around 40% of these gamers were aged 25-44, although there was still a large contingent of gamers aged 45+.

You can view the full report here.


Ric is the Editor of, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.