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Super Evil Megacorp and Twitch sign three-year deal to grow Vainglory's eSports presence

Multi-million dollar investment from both companies

Date Type Companies involved Size
March 31st, 2016 partnership Super Evil Megacorp
Twitch Interactive
Not disclosed
Super Evil Megacorp and Twitch sign three-year deal to grow Vainglory's eSports presence

US developer Super Evil Megacorp has announced a three-year, multi-million dollar partnership with video game streaming service Twitch to grow the eSports potential of the former's mobile MOBA, Vainglory.

The partnership sees investment from both companies, with Twitch forming an internal team dedicated to growing the game and its audience, as well as handling future sponsorship deals and merchandise sales.

“The esports industry has been dominated by PC and console titles, but Vainglory is ushering in a new mobile games movement,” said Nick Allen, Director of eSports Operations at Twitch.

“The incredible engagement Vainglory has garnered on our platform is testament that our community welcomes the convergence of esports and mobile gaming.”

Growing together

Vainglory has already seen impressive traction on Twitch, having reached a milestone of one million unique viewers monthly, and being recognised as the fastest growing mobile game on the platform in 2015.

“We’ve been working closely with Twitch since even before the global launch of Vainglory, and their massive, wildly passionate gaming community has helped our game develop a loyal and growing following,” said Kristian Segerstrale, COO and executive director at Super Evil Megacorp.

“By working with Twitch in this new and expanded capacity, we’re going to be able to bring our esports programming to the next level and provide better and more frequent coverage to fans.”


Editor

Ric is the Editor of PocketGamer.biz, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.

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