Eric Seufert predicts the UA mega trends of 2016

What will be big?

Eric Seufert predicts the UA mega trends of 2016

At Pocket Gamer Connects London 2016, Eric Seufert, VP of User Acquisition and Network Engagement at Rovio, gave a talk on the "mega trends" he predicted for 2016.

He started by looking back at the trends of 2015, noting that there was an increase in video ad fraud, which Seufert said "hasn't affected developers yet, but will do in 2016."

More screens, more applications

Looking ahead, the first trend he identified was the "growth of the simultaneous second screen", with applications such as interacting with a TV using a tablet or smartphone.

This could become a trend because of the social applications, as two people watching the same TV show together but interacting with it in different ways on their second screen.

You can see all our videos from Pocket Gamer Connects London 2016 in this YouTube Playlist.


Ric is the Editor of, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.