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Video: Adways on how pre-registration can rocket-boost your launch

Video: Adways on how pre-registration can rocket-boost your launch

As part of Pocket Gamer Connects London 2016, Ken Asakura, CEO of Adways, gave a talk on how pre-registration campaigns can help promote your game.

In particular, he spoke about Adway's own pre-registration platform, PreLaunch.me, which allows Android users to pre-register their interest in upcoming games.

"We have a lot of dudes"

The service's audience is largely males aged between 18-34, with 49% of these users saying that they would be willing to spend between $1 and $30 on a mobile game.

"These are the guys who are proud that they were the first to play the game", said Asakura, who pointed out that these players can then become influencers for your game, generating more interest.

You can see all our videos from Pocket Gamer Connects London 2016 in this YouTube Playlist.


Editor

Ric is the Editor of PocketGamer.biz, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.

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