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Video: What does it cost to make a million on the App Store?

Video: What does it cost to make a million on the App Store?

At Pocket Gamer Connects London 2016, Mika Levo, Head of User Acquisition at Pollen VC, led a panel focused on how much it actually costs to make you an App Store millionaire.

Joining him were:

The panel showed a general consensus towards using Facebook as a marketing tool, with Vu saying that "Facebook is really confusing, but that's where you're going to get a lot of your learnings."

As for being featured on the App Store, the panel again agreed that it can be incredibly useful for your game, with Heijari adding "when you have a small team, it's inevitably a big factor."

You can see all our videos from Pocket Gamer Connects London 2016 in this YouTube Playlist.


Editor

Ric is the Editor of PocketGamer.biz, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.

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