At Pocket Gamer Connects London 2016, Mika Levo, Head of User Acquisition at Pollen VC, led a panel focused on how much it actually costs to make you an App Store millionaire.

Joining him were:

• An Vu, User Acquisition Lead, Rovio Entertainment
• Johan Eile, Chief Operating Officer, Cloudcade Canada
• Mika Kuusisto, Chief Revenue Officer, Outfit7 and
• Ville Heijari, General Manager, Two Men and a Dog

The panel showed a general consensus towards using Facebook as a marketing tool, with Vu saying that "Facebook is really confusing, but that's where you're going to get a lot of your learnings."

As for being featured on the App Store, the panel again agreed that it can be incredibly useful for your game, with Heijari adding "when you have a small team, it's inevitably a big factor."

You can see all our videos from Pocket Gamer Connects London 2016 in this YouTube Playlist.