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Over 1 billion people will be aware of eSports by the end of 2016, predicts Newzoo

Over 1 billion people will be aware of eSports by the end of 2016, predicts Newzoo

Market intelligence firm Newzoo is reporting that worldwide awareness of eSports is set to grow 36% this year, with the number expected to grow to over 1 billion people by the end of the year.

The new information comes from a recently published report, which conducted a study in 16 different countries, finding that average eSports awareness had grown in each country from 53.7% in 2015 to 65.7% in 2016.

This growth in awareness has also led to a growth in viewers, with Newzoo predicting that the number of "eSports Enthusiasts" has risen from 131 million to 148 million.

584 million eyes on you

Combined with Newzoo's belief that there are 144 million "Occasional Viewers" of eSports, it comes to a total viewing audience of 292 million.

Newzoo attributes this growth to increased coverage of eSports, both in terms of the number of actual broadcasts, and the number of publishers pitching their games as eSports titles.

You can purchase the full report from Newzoo here.

Editor

Ric is the Editor of PocketGamer.biz, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.

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