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Gamedoctors founders aim to "casualize" analogue classics with new Berlin studio 231 Play

Gamedoctors founders aim to "casualize" analogue classics with new Berlin studio 231 Play

Matthias and Thomas Hoechsmann, founders of Zombie Smash studio Gamedoctors (acquired by Zyngain 2011) and subsequently Studio Directors at Zynga Germany, have opened a new studio in Berlin.

Named 231 Play, it aims to adapt broad-appeal analogue games - the likes of crosswords, memory games, etc. - in such a way that they feel truly at home on mobile.

Bridging the gap

“There are so many game mechanics that provided casual engagement before the digital age, and yet they have been largely neglected by the mobile space -­ those that exist are generally straight ports, with minimal adaptation for their new medium,” said co-founder Matthias Hoechsmann.

“At 231, we’re going to bridge the gap between generations of analog and digital gamers.”

The studio's first game, expected to launch in Summer 2016, is Peppy Pairs Paradise.

A take on the classic memory game, it has players pairing up cute creatures in a bold cartoon world. The brief is to entertain a player while also improving their memory.

 


Features Editor

Matt is really bad at playing games, but hopefully a little better at writing about them. He's Features Editor for PocketGamer.biz, and has also written for lesser publications such as IGN, VICE, and Paste Magazine.

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