Named 231 Play, it aims to adapt broad-appeal analogue games - the likes of crosswords, memory games, etc. - in such a way that they feel truly at home on mobile.
Bridging the gap
“There are so many game mechanics that provided casual engagement before the digital age, and yet they have been largely neglected by the mobile space - those that exist are generally straight ports, with minimal adaptation for their new medium,” said co-founder Matthias Hoechsmann.
“At 231, we’re going to bridge the gap between generations of analog and digital gamers.”
The studio's first game, expected to launch in Summer 2016, is Peppy Pairs Paradise.
A take on the classic memory game, it has players pairing up cute creatures in a bold cartoon world. The brief is to entertain a player while also improving their memory.