A recent study reveals that almost 60% of mobile gamers complete surveys, install apps, or - most commonly - watch video ads, to earn in-game currency 10 times a week.
The study comes from Mountain View, CA-based market research outfit TapResearch, which surveyed just under 400 participants on the regularity of - and reasoning behind - their interactions with in-game currency reward schemes.
Pick of the bunch
The options given to the subjects included watching video, taking survey, installing another app.
Of these, video ads were the most desirable way of earning in-game currency for 70%.
The least popular monetisation was completing an offer, like signing up for Netflix or Amazon, particularly if it involves giving away personal details.
“If you’re not using rewarded video, then you’re doing it wrong” says TapResearch VP, Business Development Michael Sprague.
As for a way forward, Sprague advocates a reward-based model that can combine both advertising and in-app purchases.