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Palringo launches 2016's charity campaign with Hero Squad

Going for a $1 million

Palringo launches 2016's charity campaign with Hero Squad

Since the launch of Palringo's annual charity campaign 3 years ago, the company has raised over $750,000, and hopes to hit the $1 million mark in 2016.

This year's campaign, 'Heroes Against Hunger', will run from 7 June until 10 July.

During the campaign, Palringo will donate 50% of the revenue generated from the release of Hero Squad, a new Superhero chat-based bot game for its chat platform.

The money raise will go to two charity partners; Action Against Hunger and Islamic Relief Worldwide.

Another year

Palringo is a social platform where users can play multiplayer games directly in a group chat of up to 2,000 people.

Last year's charity campaign saw user in-game spending increase by 33%, with an average spending per user of $50.

"The combination of group chat and gaming has proved to be a really successful for user engagement and creates a unique community dynamic making it a great way to increase charitable activity by encouraging others to compete and get involved", said CEO Tim Rea.

Intern

Jammy since birth, but not so much playing video games, Borja will rant if you let him. His two hobbies, games and travelling, are only compatible through mobile gaming.

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