US mobile monetisation outfit Tapjoy has announced a partnership with Israeli platform ironSource.

The partnership combines Tapjoy's user level segmentation and predictive analytics capabilities with ironSource's ad video mediation solution.

The companies will offer two integration paths for developers: the Platform Integration, and the Adapter Integration, according to their needs.

One of the first developers to take advantage of the partnership will be GSN Games, which recently announced its competitive real-money mobile games platform Sparcade.

Talking heads

"The combination of our mar-tech tools and ironSource's video monetization platform enables developers to personalize the revenue path for each of their customers and to subsequently maximize the value of the resulting video ad inventory." said Tapjoy CEO Steve Wadsworth.

"This partnership enables us to offer our mutual developer customers a powerful combination of services, which preserves an enjoyable app experience while maximising revenue potential", echoed IronSource's CRO Gil Shoham.