A recent report by automated advertising platform Nanigans demonstrates Instagram's continued growth as a UA channel for mobile game developers.

It offers over 400 million users, and that's one of the reasons that in April 2016, 54% of Nanigans' clients who advertised on Facebook also spent on Instagram.

That's up from 31% in Q3 2015.

More, bigger

But it's not just more companies spending on Instagram. They're also spending more.

Average campaign spend was up 29% between February and April 2016.

You can see comparable metrics between Instagram and Facebook, and game advertisers and ecommerce advertisers below.