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Over half of Facebook advertisers now also spending on Instagram

Over half of Facebook advertisers now also spending on Instagram

A recent report by automated advertising platform Nanigans demonstrates Instagram's continued growth as a UA channel for mobile game developers.

It offers over 400 million users, and that's one of the reasons that in April 2016, 54% of Nanigans' clients who advertised on Facebook also spent on Instagram.

That's up from 31% in Q3 2015.

More, bigger

But it's not just more companies spending on Instagram. They're also spending more.

Average campaign spend was up 29% between February and April 2016.

You can see comparable metrics between Instagram and Facebook, and game advertisers and ecommerce advertisers below.

Intern

Jammy since birth, but not so much playing video games, Borja will rant if you let him. His two hobbies, games and travelling, are only compatible through mobile gaming.

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