SpecialEffect, the UK-based charity dedicated to helping people with disabilities enjoy video games, is teaming up with a number of prominent developers and publishers for a funding drive called One Special Day.
The premise is that, on 15 July, more than 20 companies will come together to offer their day's revenues to help SpecialEffect make gaming more inclusive.
The companies on board for One Special Day include New Star Games, Bossa Studios, and Tag Games.
Games for everyone
To raise money, the buying public have to simply choose from the list of eligible games and buy them on the specified date.
Note, though, that Bossa Studios will be offering revenues generated from sales on 8 July, while the rest will be doing so on 15 July.
There's also a one-off eBay auction, starting 8 July, where unique items donated by prominent developers will be auctioned off in aid of SpecialEffect.
If none of that takes your fancy, you can also contribute by attending the One Special Day launch party on Brighton's seafront, starting on the night of 14 July - perfectly timed for some post-Develop:Brighton drinks.
"I would urge people to back this exciting project in support of the life-changing work of the charity," said UK games industry luminary and veteran Ian Livingstone CBE.
For more information on how to do so, you can visit the One Special Day website.