It wasn't that long ago that I was questioning the role of what we were then calling 'Publisher 2.0'.
And just around that time, one of those Publisher 2.0, LA outfit Scopely (#22 on our Top 50 mobile game developers of 2016 list) raised $35 million, and it's not looked back.
Since then, it's found success with Yahtzee with Buddies and The Walking Dead: Road to Survival.
Plus it has high profile titles such as Breaking Bad: Empire Business and WWE: Champions - Free Puzzle RPG in soft launch.
And maybe they are the reasons the company has just closed a $55 million Series B funding round.
This brings its total funding to almost $100 million.
The round was led by Greycroft Growth Fund with participation from Elephant Partners, Evolution Media Capital ( JV from CAA and TPG Growth), and Take-Two Interactive.
Existing investors such as Participant Media, Highland Capital, and Sands Capital Ventures also participated.
"We have a differentiated, scalable model in the games industry that can create durable long-term revenue streams across multiple genres," commented Scopely CEO Walter Driver.
"Scopely's growth has been driven by our focus on publishing and monetizing products which we can do systematically and sustainably.
"With Greycroft and our other world class investors, we have the capital and strategic guidance to take our model and leverage it across an even more diverse catalog and audience."