News

Rovio and WG Cells are making the most of GetSocial's high converting Smart Invites

Rovio and WG Cells are making the most of GetSocial's high converting Smart Invites

GetSocial's new Smart Invites system has got off to a good start.

It allows developer to drive organic growth using word-of-mouth from existing players and has been adopted by Rovio and Wargaming's WG Cells.

Smart Invites can be sent to any friend or contact via popular messaging apps including Whatsapp, Kik, Line, Twitter and Facebook.

This activity can be then tracked so developers can further optimise their marketing.

GetSocial reckons that Smart Invites have an average click to install rate of 18%, compared to an industry benchmark of 7%.

"The integration in Nibblers works like a charm for us," commented Rovio's Matt Wilson.

"It is blended beautifully into our game. Friend invitations plus value per user is growing more than ever before, giving us much higher yields. It's the perfect tool for organic installs."

WG Cells' marketing director Mike Schmid concurred.

"GetSocial is narrowcasting at scale. Your players know best which of their friends want to play your game… so put them to work."

You can find out more about what GetSocial is up to via its website.

Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies
Important information

This site uses cookies to store information on your computer. By continuing to use our site, you consent to Steel Media's privacy policy.

Steel Media websites use two types of cookie: (1) those that enable the site to function and perform as required; and (2) analytical cookies which anonymously track visitors only while using the site. If you are not happy with this use of these cookies please review our Privacy Policy to learn how they can be disabled. By disabling cookies some features of the site will not work.