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Apple smartphone sales see small growth in US and Europe, but continue to stumble in China

Poor launch of iPhone SE partly to blame

Apple smartphone sales see small growth in US and Europe, but continue to stumble in China

Apple's iOS devices have shown growth across the US and EU in the second quarter of 2016.

The data comes from Kantar Worldpanel ComTech, which shows that iOS devices made up 31.8% of smartphone sales in the quarter, up 1.3% year-on-year.

In Europe, iOS devices made up 18.2% of smartphone sales, with growth in major markets like the United Kingdom, Germany, and France.

Dropping down

Meanwhile, in China, iOS devices continue to decline in sales, account for only 17.9% of smartphone sales in the market, down 1.8% year-on-year.

Kantar also noted that the continued troubled launch of the iPhone SE had some part in this, with devices accounting for just 2.5% of smartphone sales.

It also suggests that the summer period will most likely be weaker for iOS, as people prepare to replace their iPhones with the newest model, typically released in September.


Technical Editor

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