Games have the worst retention rate of all apps, and that rate is dropping.

A study by Localytics has shown that average number of churning users across all apps has increased, with 63% of users having churned within a month of download, up 5% from the company's study last year.

On average, 75% of users churn from an app within two months, and 80% churn within three months.

Games perform the worst of all apps, retaining on average only 27% of users a month after download, dropping to 11% after three months.

The report suggests that other apps perform better as they become a key part of a user's life, so it only seems natural that a large number of games are going to see lots of users churning within three months.