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Pokemon GO may have peaked in the US, but how well is it retaining users a month after release?

Pokemon GO may have peaked in the US, but how well is it retaining users a month after release?

Another day, another analysis of Pokemon GO's performance.

This time, Verto Analytics - which previously suggested that Pokemon GO peaked in the US on 15 July - has taken a look at the first thirty days of the game's release.

And while Verto asserts that the game did indeed peak on that date, it shows that retention rates and average session lengths outstrip even Facebook.

Getting involved

For example, the average time spent on the game is 54.18 minutes a day, compared to Facebook's 35.45 minutes.

That's across almost 15 sessions a day, with an average session length of 3.89 minutes.

 

Although, as Verto points out, this could be down to users failing to access the game due to numerous server issues during its opening weeks.

Sticking around

It also found that only 21% of players churned within 10 days of the game's launch, far below the expected amount of between 40% and 60%.

Of course, it must be noted that all this data is based on iOS and Android devices used by adults aged 18+ in the US, so is not truly indicative of the game's actual success.

And this is only the first thirty days – the real battle for Pokemon GO is coming over the next couple of months as early players are expected to start churning more rapidly.

[Source: Verto Analytics]

Former Editor

Ric was formerly the Editor of Pocket Gamer and the Deputy Editor of PocketGamer.biz. He still pops up time to time to review games.

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