Spil Games' mobile reboot pays off: it's restating 2016 goal up to 150 million downloads

Spil Games' mobile reboot pays off: it's restating 2016 goal up to 150 million downloads

Spil Games has achieved 100 million downloads in the last 12 months.

The casual game-oriented outfit had originally hoped to reach this milestone by the end of 2016, and has now revised its goal up to 150 million for the end of the year.

"This very much validates our mobile gaming strategy. We've started to achieve real success and we’re building serious momentum," said CEO Tung Nguyen-Khac.

Growing organically

"What excites me most is that this growth is mainly organic. Users are flocking to our games because they love them, not because we’re pouring money into performance marketing or TV ads."

Nguyen-Khac was recruited as CEO of Spil back in February 2015 to reboot the company with a new mobile-first strategy using his experience in organic growth.

The publisher has since made numerous acquisitions to boost its portfolio, including the Creatures license in March 2016, and online gaming portal Mousebreaker in May 2016.

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Ric has written for for as long as he can remember, and is now Deputy Editor. He likes trains.


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