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Eric Seufert, Rovio, Gram Games, Dodreams, Pascal Clarysse and more scheduled for PGC Helsinki 2016's Monetise, Retain, Acquire track

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Eric Seufert, Rovio, Gram Games, Dodreams, Pascal Clarysse and more scheduled for PGC Helsinki 2016's Monetise, Retain, Acquire track

Following on from the Indie Futures and Mobile Games Universitytrack announcements comes another agenda heavyweight in the form of our Monetise, Retain, Acquire conference content.

Grabbing a healthy chunk of the limelight on Day 1 of Pocket Gamer Connects Helsinki (September 5th and 6th), this is consistently one of our most popular PGC tracks and one that attempts to cover all key aspects of this essential element of today's approach to mobile game development.

Looking at the hot trends and running through the 'must knows' of the marketing and monetisation landscape, MRA is a great opportunity to level up your industry understanding and a must for any business focused developers.

You can check out the full listing here. To give you a taster, we've listed some MRA speaker highlights:

  • Erik Pöntiskoski, Dodreams
  • Reginaldo Valadares, Rovio Entertainment
  • Eric Seufert, Heracles
  • William Grosso, Scientific Revenue
  • Richard Downey, The Specialist Works
  • Martine Spaans, Tamalaki
  • Johary Mustapha, Forest Interactive
  • Pascal Clarysse, Consultant
  • Kerem Alemdar, Gram Games
  • Kobi Edelstein, Appnext
  • And more!

Over the two days we'll host another seven tracks, 40+ nationalities, 100+ speakers, 500+ companies represented, 1,000 delegates, and more networking opportunities than Donald Trump has properties.

Whether it's indies and big dev studios, triple-A publishers, investors, and tool providers, or C-level execs, ad networks, monetisation experts, games media, PR reps, and more, our PGC conferences consistently bring the whole of the mobile games industry together.

Sound like your thing? There's still time to grab a ticket.

PGC Helsinki at-a-glance

Those 8 tracks:

  • East Meets West: Global Mobile Gaming – Exploring the hottest regions, biggest trends, and best opportunities for mobile game publishers today including a focus on eSports and the latest from Asia
  • InduTrends – Whether eSports or the power of brands, this new addition to the PGC track roster will discuss the leading trends at the heart of the mobile game industry
  • Fantastic Finland – A deserved segment celebrating the best of the Finnish industry
  • Monetise, Retain, Acquire – The latest tips, trends, and techniques in UA and monetisation
  • Show Me the Money – Exploring the different sources and approaches of raising funds, from angels and publisher partnerships to government funding and VCs
  • Mobile Games University – Carefully curated curriculum very much focused on practical advice on how to succeed as a mobile games developer
  • Future Visions – A dedicated track looking at VR (not exclusively mobile) and emerging technologies that will affect the industry
  • Indie Futures – A full-day track for indie developers and how they can survive and thrive in the modern mobile ecosystem

And here's the networking & fringe events & key features bit:

  • Pitch & Match – Free business matching meeting system for all attendees
  • PGC App – Free app to get updates and connect with other delegates on-the-fly
  • Very Big Indie Pitch – Indie developers pitch the media and selected experts for prizes and feedback on their upcoming games
  • 20/20 SpeedMatch – 20 publishers, 20 developers, 2 hours, 1 room. 20 guaranteed meetings for all selected participants
  • Expo Area – Discover games, technologies, services and more
  • I Love Indie Showcase – Up-and-coming indies show off their games in the dedicated expo area
  • PG Party – Let your hair down, get your dancing shoes on, and your business cards out in our relaxed, always-popular after-hours event


With three boys under the age of 12, former Edge editor Joao has given up his dream of making it to F1 and instead spends his weekends transforming his living room floor into a venue for hosting increasingly complex Scalextric tracks. When in work mode, he looks after the production (aka the behind-the-scenes magic) of Steel Media's series of conferences.