Scopely's The Walking Dead: Road to Survival is achieving an ARPDAU of $5 in the US from the 30% of its DAUs that are paying players.

The stat comes alongside news that the game has reached 25 million downloads in the last year and is generating $100 million a year in revenue.

It's an impressive set of milestones, especially when the game had to face off against an arguably more involved title using the same brand, Next Games' The Walking Dead: No Man's Land.

Not so lifeless after all

"This game has an incredible trajectory," Scopely CEO Walter Driver told VentureBeat.

"There is a perception that gaming is a hit-driven business. The question is, how do you sustain long-term revenue streams?

"With The Walking Dead, we have seen a huge influx of users over time, and it has sustained itself for 12 months now."

Scopely's next challenge will be bringing this level of success to its upcoming titles, a strategy title based on the Breaking Bad TV series, and a match-3 puzzler using the WWE license.