Twitter's monetisation arm MoPub has announced a new modular SDK for iOS and Android developers which will reduce the size of their apps.
The new SDK will allow developers to pick and choose between which ads they want to implement in their apps rather than having all of them installed when they only use one or two.
Developers can, for example, choose to only show banner ads and rewarded video ads, and leave out the fullscreen/video, native, and native video ads offered by the full SDK.
Savings all round
Twitter claims this can save up to 60% disk space on Android, and 35% on iOS, as well as reducing the total app size.
The smaller file sizes are being marketed largely towards Android developers, as they have a strict 100MB file size to adhere to.
Developers on iOS will also benefit as apps over 100MB must be downloaded over WiFi, and by reducing the SDK size they get closer to accessing users who only download over mobile networks.
MoPub may not be the biggest advertiser out there, but it has previously worked with big-hitters like Ubisoft to boost revenue, retention and engagement in its free-to-play titles.