Ubisoft has launched its latest mobile title following the acquisition of mobile developer Ketchapp.

Called Face Up – The Selfie Game, it tasks players with taking selfies based on a series of prompts, and then asking their friends to guess what prompt they were given.

It's a distinctly more casual fare than a lot of Ubisoft's titles, including the recent Hungry Shark World, and could indicate a shift in the company's mobile strategy.

Wolves at the door

Such a move would also provide more context for the Ketchapp acquisition, which is known for its super-casual games that launch in high frequency.

In a press release following the purchase, Ubisoft noted Ketchapp’s expertise in mobile advertising and cross-promotion, which could prove key to its new title's success.

Though with increasing pressure from Vivendi, which is considered to be looking to make a takeover bid on Ubisoft, it is likely that all future releases and acquisitions are a way of shoring up its own business.

"The creeping control strategy implemented by Vivendi is dangerous," said Ubisoft CEO Yves Guillemot earlier today.

"We think that there's a great risk of shareholders losing value."