News

Ubisoft launches new casual title Face Up, its first mobile game following the Ketchapp acquisition

Ubisoft launches new casual title Face Up, its first mobile game following the Ketchapp acquisition

Ubisoft has launched its latest mobile title following the acquisition of mobile developer Ketchapp.

Called Face Up – The Selfie Game, it tasks players with taking selfies based on a series of prompts, and then asking their friends to guess what prompt they were given.

It's a distinctly more casual fare than a lot of Ubisoft's titles, including the recent Hungry Shark World, and could indicate a shift in the company's mobile strategy.

Wolves at the door

Such a move would also provide more context for the Ketchapp acquisition, which is known for its super-casual games that launch in high frequency.

In a press release following the purchase, Ubisoft noted Ketchapp’s expertise in mobile advertising and cross-promotion, which could prove key to its new title's success.

Though with increasing pressure from Vivendi, which is considered to be looking to make a takeover bid on Ubisoft, it is likely that all future releases and acquisitions are a way of shoring up its own business.

"The creeping control strategy implemented by Vivendi is dangerous," said Ubisoft CEO Yves Guillemot earlier today.

"We think that there's a great risk of shareholders losing value."


Tags:
Deputy Editor

Ric has written for PocketGamer.biz for as long as he can remember, and is now Deputy Editor. He likes trains.

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies