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Push notifications sent on a Monday lunchtime that say "get your" are the most likely to be opened

Push notifications sent on a Monday lunchtime that say "get your" are the most likely to be opened

Push notifications that use the phrase "get your" are twice as likely to be opened than any other notification.

That's according to a report by mobile advertising and monetisation platform Tapjoy, which studied 4.4 million push notifications between February 2016 and August 2016.

Other phrases that performed well were "rewards", "gift", "you can", and "don't miss".

"Come back", "collect", and "win" were found to be the worst performing phrases.

The report noted that push notifications were more like to be opened on a Monday than any other day of the week.

The open rate declines throughout the week, though Sundays see higher open rates than Fridays and Saturdays. More notifications are opened just after lunchtime too.

Push it real good

The report also claimed that push notifications that were sent out weekly were more likely to be opened than daily or monthly notifications.

Over the course of a week however, daily notifications did see more opens overall, but Tapjoy warned developers not to spam their users with too many notifications.

Silent push notifications meanwhile are said to be twice as likely to be opened as ones that play a noise, and automated push notifications were opened twice as often as manually set-up push notifications.

Tapjoy said Android users are more likely to open push notifications than iOS users. This is likely down to technical differences – Android notifications remain on the lock screen until the user interacts with them.

Finally, adventure games saw the highest number of users opening push notifications, with trivia and puzzle games placed second and third.

Former Editor

Ric was formerly the Editor of Pocket Gamer and the Deputy Editor of PocketGamer.biz. He still pops up time to time to review games.

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