The Apple Watch is predicted to sell over a million fewer devices in 2016 compared to 2015.
The prediction comes from KGI Securities analyst Ming-Chi Kuo, who believes that Apple will only sell 8.5 to nine million units in 2016.
This is down from earlier predictions of 10-10.5 million units. He claims that the Apple Watch sold 10.4 million units in 2015 in just eight months of being on the market.
Kuo notes that the Apple Watch Series 1, a rebranded version of the original watch, will not help boost sales in any way. He also says that the Series 2 is too similar to its predecessor.
Other problems across the Apple Watch line include a lack of killer apps, inadequate battery life, a heavy reliance on iPhone use and a troublesome UI.
The new range of Apple Watches were announced at Apple's keynote event alongside the latest iPhones.
Pokemon GO was also announced to be coming to Apple Watch at the same event. Given the game's huge popularity and a seemingly ideal fit for the Apple Watch's fitness use, it could yet help spur on Apple Watch sales as its killer app.