Video ad marketing platform Vungle has partnered with instant messaging application Kakao to support its new Kakao Game Ad+ service.
The service is an SDK that developers can put into their game to add rewarded video ads. Vungle will be offering its insights and expertise in ads to help grow the service.
A huge opportunity
Rewarded video ads that offer in-game rewards have been shown to boost LTV and engagement with games. Kakao's new service will tap into the market by offering developers easy implementation of the ads.
"In-app advertising presents a huge opportunity for mobile apps today, and we’re thrilled to partner with Kakao to support its new endeavour," said Zain Jaffer, CEO of Vungle.
"We look forward to helping Kakao drive high-value installs - users who are more engaged and likely to spend with the publisher - and optimize those ads and creatives to ultimately grow their revenue."