Super Mario Run hits 20 million pre-registrations on the App Store

Tim Cook talks Nintendo and AR

Super Mario Run hits 20 million pre-registrations on the App Store

Nintendo's next mobile game Super Mario Run has already garnered 20 million pre-registrations on the App Store.

This is according to an interview with Apple CEO Tim Cook by Buzzfeed Japan. Cook said that he visited Nintendo during a recent trip to Japan.

The App Store listing for Super Mario Run allows users to pre-register for notifications about the game's release. It is the first major pre-registration campaign on the App Store.

Not one for VR

The game is also coming to Android, though there is no listing for it on the Google Play store. Pre-registration campaigns on Google Play are frequently available, though typically not several months in advance of the game's launch.

Cook also touched on VR and AR, saying in a translated edition of the interview on Buzzfeed: "VR, I think, has some interesting applications, but I don't think it’s a broad-based technology like AR.

"Augmented reality will take some time to get right, but I do think that it's profound."


Ric is the Editor of, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.


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