Collectible card game Animation Throwdown: The Quest for Cards has surpassed four million downloads in just a month after release.
The game brings together popular characters from US cartoons such as Family Guy, Futurama, American Dad, Bob’s Burgers and King of the Hill.
High retention
Speaking to PocketGamer.biz in a new interview looking at the making of Animation Throwdown, Kongregate Senior Producer Peter Eykemans also said the game had kept a consistent 90%+ completion rate on its tutorial. Its day one retention rate meanwhile remains over 50%.
“We’ve been very happy with our stats on the wave of feature traffic we’ve seen across the past month - which is generally lower than stats from targeted UA and users specifically seeking out the game in the app stores,” said Eykemans.
“We’ve kept a consistent 90%+ completion rate on our tutorial across all traffic, and our D1 retention remains over 50% - even when players realise it’s a collectible card game, a genre that often scares off casual gamers.
“We’ve already had over four million game installs.”
You can read the full Making of Animation Throwdown: The Quest for Cards feature here.
