French publisher Playdigious is opening an early adopter program for its new AdTrial tool that offers playable ads.
Players who see these mobile advertisements will be able to play short game demos without having to download it.
The publisher is now welcoming developers and publishers enter its limited early adopter program to test out the ads.
The first game to use AdTrial is Godzi Lab’s role-playing game Pirate Power.
Playdigious claims that early tests showed a higher click and install rate of 200% and 400%, as well as a retention rate increase of over 20%.