Niantic Labs has revealed its first live event for Pokemon GO to tie-in with the Halloween season.
Pokemon GO's Halloween event will take place between October 26th and November 1st. It will offer players more candy and increase the frequency of certain "spooky" Pokemon appearing, in keeping with the season's theme of "trick or treat".
Niantic has not revealed specific locations for its event, so it is presumed to be taking place worldwide. Halloween is typically a Western event, though its influence has gone global in recent years.
Not so Gastly
It's the first live event in Pokemon GO since the game launched in the summer of 2016. This is likely due to a lack of global real-world seasonal events up until this period of the year.
Niantic will no doubt be using the event to try and draw in new players and previously churned players. The game has lost huge numbers of players since launch, though its actual retention rate is on par with that of Clash of Clans.
It also doesn't need any extra help generating revenue. The game recently surpassed $600 million in less than 100 days, twice as fast as King's Candy Crush Saga.