Mobile video marketing platform Vungle has added a new feature to its services known as Dynamic Templates.

The new feature gives advertisers and developers access to new ad templates that change dynamically to suit a campaign's needs.

The templates are also modular, allowing for individual elements of a campaign to be easily scaled to match the needs of the developer.

More ways to generate revenue

"With the introduction of Dynamic Templates, we've now made it possible to develop rich creatives that can be scaled and optimised to run across a range of platforms and devices," said Zain Jaffer, CEO of Vungle.

"Publishers will have even more ways to generate revenue without sacrificing their user experience. It is a critical part of our broader mission to help companies drive ROI through lifetime value (LTV) optimisation."

Most recently, Vungle helped developer Zimad increase its ad revenues from $200 a day to $6,000 a day in its game Magic Jigsaw Puzzles.