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78% of US gamers play games on their smartphones

78% of US gamers play games on their smartphones

78% of US gamers play games on their smartphones while 59% play on tablets, according to a new study.

Paypal and SuperData Research partnered to conduct a survey on 1,000 US citizens to look at their gaming habits.

The results found that marginally more female respondents play games on mobile devices than male respondents. The same is true for respondents over 35 compared to those aged between 18 and 34.

Men and women

It also found that female gamers are more interested in puzzle, arcade and social casino games than males. Male respondents leaned towards "action", shooter, and strategy genres.

Interestingly, only 25% of all respondents claimed to play CCG's. This was the lowest number of players of a genre, next to MOBAs and MMOs.

In terms of paying mobile players, the study found that it took on average around 14 days for players to make their first IAP

However, it found that once they had made that first purchase, they were more likely to make repeat purchases.


Former Editor

Ric was formerly the Editor of Pocket Gamer and the Deputy Editor of PocketGamer.biz. He still pops up time to time to review games.

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