Oprah Winfrey Network expands into mobile gaming with match-3 puzzler Bold Moves

Everybody's getting in on it

Oprah Winfrey Network expands into mobile gaming with match-3 puzzler Bold Moves

Oprah Winfrey Network (OWN) Digital has expanded into the mobile games space with the launch of its first ever mobile game for the iPhone and iPad.

The game match-3 and word puzzle game Bold Moves is a free-to-play title that rewards players with inspirational quotes from pop culture icons.

Already out on iOS, Bold Moves will launch on Google Play on December 1st.

OWNing it

OWN Digital, a subsidiary of the Oprah Winfrey Network, worked with mobile game studio RED Games to develop the title.

RED Games has also partnered with companies such as Hasbro, Disney, Nickelodeon and Universal to make mobile apps in the past.

“We are continually looking to expand in the digital space and have always been committed to creating new experiences for audiences across multiple platforms,” said OWN president Erik Logan.

Bold Moves is a new opportunity for our audience to engage and participate with our brand values in an innovative way.”

Donny Makower, President of RED Games owner RED Interactive Agency, added: “This expansion into the game space redefines how OWN is connecting and interacting with a wide range of people.

Bold Moves is incredibly fun and challenging for all game lovers, and a way to connect in an entertaining and meaningful way. RED is proud to be part of this innovative phase in OWN’s evolution.”

Image credit: aphrodite-in-nyc

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Craig Chapple is a freelance analyst, consultant and writer with specialist knowledge of the games industry. He has previously served as Senior Editor at, as well as holding roles at Sensor Tower, Nintendo and Develop.