Adult gaming platform Nutaku has started a $10 million fund to bring adult content into mobile games.

While many adult games are often designed for the purpose, Nutaku's approach is instead to work with developers to add mature content into existing games that could support the new direction.

The company is offering to pay the full cost for incorporating adult themes into developer's established games. Nutaku will then advertise the games prominently on its platform, which it says has 23 million "fans".

Not for children

"This is an offer especially relevant to the thousands of game developers who have produced quality titles on Google Play / Apple Store and found their projects buried in a wave of generic competition," said Nutaku in its announcement.

Such games could not appear on the mainstream app stores.

Apple's App Store bans games that use "explicit descriptions or displays of sexual organs or activities intended to stimulate erotic rather than aesthetic or emotional feelings."

"We're not going to fund every project that comes across our desks, but if you've got a good rating on your distribution platform, an enthusiastic community, or positive reviews from trusted sources, we'd like to hear your ideas," continued Nutaku.

"The demand by fans for high-quality new titles far outstrips what's currently available or in production, leading us to extend this offer to developers who have previously suffered from lack of distribution platforms."