Google set to launch a new Google Play Indie Games Contest for European developers

Google set to launch a new Google Play Indie Games Contest for European developers

Update: A spokesperson for Google has said the submission form for the contest will be available later this week. We've updated the article to reflect the change.

Original story: A new Google Play Indie Games Contest is to launch in Europe to give developers a shot at giving their game a promotional boost.

Up to 20 finalists will get the chance to showcase their games at an event at the Saatchi Gallery in London on February 16th 2017. During that event, the top 10 games will be chosen by attendees and the Google Play team.

The developers of those titles will then pitch their games to a panel of industry experts, who will choose the final winner and runners up.

The finalists and winners stand to receive a YouTube influencer campaign worth up to €100,000, premium placements on Google Play, tickets to Google I/O 2017, support for promotions on other Google channels and more.

Mobile play

Teams entering the contest must have 15 or less full-time employees and have published a new game on Google Play after January 1st 2016. Developers who are planning to release a new game soon can also enter by submitting a private beta.

Eligible countries for the contest are Czech Republic, Denmark, Finland, France, Germany, Iceland, Israel, Netherlands, Norway, Poland, Romania, Spain, Sweden, Turkey and UK.

Submissions for the Google Play Indie Games Contest close on December 31st 2016.

The competition is part of Google’s plan to help bring attention to the wide amount of indie games on the Google Play Store.

In the past year, it has launched the Indie Corner on the marketplace to highlight titles made by small teams and it has also hosted Google Play Indie Games Festivals in North America and South Korea.

You can find out more about the Google Play Indie Games Contest on the official website.

Senior Editor

Craig Chapple is Senior Editor of and He was previously Deputy Editor at Develop and Online Editor at Nintendo of Europe.


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