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Will Luton joins Rovio Stockholm as Senior Product Manager

Will Luton joins Rovio Stockholm as Senior Product Manager

Former TinyCo Product Lead Will Lutonhas joined Rovio Stockholm as Senior Product Manager.

He’ll be responsible for leading product management on Angry Birds 2 at the Swedish studio.

Luton has previously worked at companies such as A Thinking Ape, Mobile Pie and TinyCo, as well as consulting for Pocket Gamer, Sega and Nexon. He also wrote the book Free 2 Play: Making Money From Games You Give Away.

"Mobile gaming royalty"

“It’s a really exciting time to join Rovio as they continue to gain traction with F2P products,” said Luton.

“For me Angry Birds is mobile gaming royalty - you’d be hard pushed to find such recognition and fandom anywhere else.”

“We are very excited to have an industry heavyweight like Will joining our team in Stockholm,” said Rovio Stockholm Head Reginaldo Valadares.

“Will’s expertise in free-to-play will be highly valuable in further development of our high-performing games. I wish Will a very warm welcome to Rovio.”

Senior Editor

Craig Chapple is Senior Editor of and He was previously Deputy Editor at Develop and Online Editor at Nintendo of Europe.


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