35% of all sales made during Cyber Monday were made on mobile devices

iPad Air 2 the top-selling tablet

35% of all sales made during Cyber Monday were made on mobile devices

35% of all sales made during November 28th's Cyber Monday shopping event were made on mobile, according to Adobe.

The marketing cloud firm tracked sales data from across the entirety of the Thanksgiving weekend, including Black Friday and Cyber Monday. $7.50 of every $10 spent in the top 500 online retailers go through Adobe Marketing Cloud, giving the firm access to huge amounts of sales data.

It found that 37% of all sales made during the weekend were made on mobile, 25% on phones and 12% on tablets. 56% of visits were also made on mobile.

Huge deals!!

Black Friday alone accounted for $1.2 billion worth of sales, the first day in retail history that mobile sales have surpassed $1 billion. It also represents a 33% increase year-on-year for mobile sales.

Adobe also found that average mobile spend on iOS smartphones were $139, compared to Android's $124.

In terms of physical items sold, Apple's iPad Air 2 was the top selling tablet for the weekend. Tablets overall saw reductions of 21.3% on average, though Apple products received relatively small discounts.


Ric is the Editor of, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.


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