Ex-InnoGames CMO Volker Dressel and Adobe Sales Director Josh Rinsky have opened a new mobile ad agency called MediaPlier.

The company will focus on creating advertising campaigns for mobile apps, games and other digital brands.

MediaPlier has offices in both Los Angeles and Hamburg and aims to offer clients creative, media planning and analytics services, focusing on TV, video and influencer campaigns to support user acquisition.

TV UA opportunities

“Over the past two years we’ve seen a steady maturation of mobile app marketing with brands promoting their products through an ever-widening range of channels including TV, video, sponsorship, influencer marketing and product integrations,” said Rinsky.

“Our experience means that we are ideally suited to identify, plan and deliver on these creative opportunities for our clients. With a presence on two continents, MediaPlier can deliver multi-country campaigns for digital brands, mobile apps and games.”

As well as working at InnoGames as its CMO, Dressel has previously held roles as CMO at Xyrality, GM of Quad Media and Director of Marketing and Communications at Gamigo.

Rinsky meanwhile has worked at Monster, Warner Bros., Adobe and Quaid Media.